Reports to: General Manager North America
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This role is a unique opportunity to help shape the future of soil health and sustainable agriculture in one of the world’s most important farming markets.
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Position Overview
The DSM will be responsible for driving sales growth, strengthening customer and channel relationships, and advancing adoption of Groundwork BioAg’s Rootella brand of products across their assigned U.S. territory. The ideal candidate will be an experienced agronomist with a deep understanding of soil health, crop production systems, and the practical application of biologicals on farms. This role requires a balance of technical agronomic knowledge, commercial acumen, and a passion for helping growers succeed.
Key Responsibilities
Sales & Business Development
- Drive sales of Rootella® products across the assigned U.S. district.
- Develop, maintain, and grow relationships with dealers, distributors, and growers.
- Identify and pursue new business opportunities to expand adoption and market presence.
- Expand Rootella Carbon to achieve annual enrollment objectives.
- Work with growers and distribution partners to educate growers on Rootella Carbon.
- Gather data from enrolled growers and transfer it to Groundwork’s platform to meet carbon program deadlines.
Agronomic Expertise & Technical Support
- Act as a trusted agronomic advisor on soil health, crop systems, and integration of biological solutions.
- Support customers and partners with technical training, product recommendations, and in-field insights.
- Lead on-farm demonstrations and trials, gathering data to validate product performance and ROI.
Market Development
- Collaborate with marketing and technical teams on regionally relevant messaging and campaigns.
- Monitor competitive activity and industry dynamics to strengthen Groundwork BioAg’s market position.
- Represent the company at trade shows, grower meetings, and industry events.
Collaboration & Reporting
- Work closely with the North America General Manager to align territory growth strategies with company objectives.
- Report sales activity, opportunities, and forecasts through CRM and internal tools.
Qualifications & Experience
Required:
- Bachelor’s degree in Agronomy, Soil Science, Crop Science, or related agricultural field.
- Minimum 5 years of agricultural sales experience, with a track record in biological inputs, seed, crop protection, or fertilizer.
- Strong agronomic expertise, with emphasis on soil health and biological product use in row crops.
- Established grower and channel partner network within U.S. agriculture.
- Excellent communication, presentation, and relationship-building skills.
- Ability and willingness to travel extensively across the assigned district.
- Experience using CRM systems to effectively plan and execute sales objectives.
Preferred:
- CCA (Certified Crop Adviser) or equivalent certification.
- Experience designing and managing on-farm trials and analyzing agronomic data.
- Proven success in introducing new agricultural technologies to market.
- Experience working with farmland carbon capture programs.
Why Join Groundwork BioAg?
- Contribute to a pioneering company leading the global shift toward biological agriculture.
- Leverage cutting-edge technology with a proven, scalable biological solution.
- Competitive compensation including base salary, performance incentives, benefits, and growth opportunities.
- Work with a collaborative global team passionate about soil health and grower success.