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How Rootella Unlocks the P Already Sitting in Your Soil By Shelby Denker, District Sales Manager Phosphorus (P) is essential for crop growth, yet most of the fertilizer growers apply never reaches their plants. Instead, up to 80% of applied phosphorus becomes chemically bound in the soil, locked away in inaccessible forms. This means that…

By Danny Levy, CTO Mycorrhizal Fungi: Soil’s Platform for Sustainability A wise farmer once said, “I don’t grow crops – I build soil.” What he meant was that soil is the true black gold – the living, evolving foundation that allows every crop to thrive. Without it, farms degrade into dust. Today, however, climate stress…

If you’re a seed rep today, you are selling more than seeds – you’re selling entire solutions for success. In today’s market, with biologicals making their way into the mainstream, differentiating your offerings with value-added solutions that impact a farmer’s bottom line and strengthen your relationships can make all the difference. Farmers face a particularly…

Dan Grotsky Mitigating climate change demands more than emission reductions; it requires proactive steps – specifically Carbon Dioxide Removal (CDR) – to sequester excess CO₂ for the long term. Soil – Earth’s second-largest carbon sink – already sequesters 13.12 gigatons of CO₂ equivalent (CO₂e) annually in forests and uncultivated lands and is an obvious and…